Built around you.
Learn at your own pace
Clear learning and exercises you fit around your current job, studies or family life.
Weekly one-to-one
Every week we review your work, roleplay calls and work on whatever is holding you back.
Real sales work
You research real markets, build real prospect lists and write real outreach, the same work SDRs do every day.
No end date
Some people are ready in a couple of months, some take longer. You stay as long as you need.
From first principles to first meetings.
Roughly in this order, though we spend more time wherever you need it.
Foundations
How B2B and SaaS sales work, what an SDR actually does day to day, and the language of tech sales.
Targeting
Ideal customer profiles, buyer personas and account research, so you know exactly who to contact and why.
Outreach
Cold email, LinkedIn messaging and multi-step sequences, written to get replies rather than ignored.
Calling
Cold calling, discovery, qualification and objection handling, practised in live roleplays with feedback.
Tools and metrics
CRMs, sales engagement tools, and the numbers SDRs are measured on, from activity to pipeline.
Getting hired
Your LinkedIn profile, CV and interview prep, including mock interviews and the questions SDR managers really ask.
Proof, not just a certificate.
Hiring managers want to see that you can do the job. You'll have real work to show them.
- ICP and buyer persona research for a real company
- Target account and prospect lists you built yourself
- Cold email and LinkedIn sequences, with the feedback that shaped them
- Hours of cold call and objection handling practice
- A LinkedIn profile and CV that speak a hiring manager's language
- Hands-on sales development experience you can talk about with confidence in interviews